OUR STORY
POP UP SHOPS
Euravya began utilising pop up shops across the cities in Scotland. Specto our founder understood people want to know the people behind a brand not just some cool pictures on an instagram page. Real life interactions turned into trust and relationships through late nights selling sunglasses in clubs.None of this would have been possible without Khaotic Events.
The most notable night was in Dundee with a 45 minute sell out with only 250/1000 capacity crowd had entered.
COLLABORATION
Our first collaboration came from doing pop up shops at Khaotic Events, they were seriously impressed with the concept and how quickly they'd sell out and straight away wanted to work on a special logo and frame. This was the door that opened many after.
Collaborations would become a huge part of the brand.
FIRST UNIT
We quickly grew out the bedroom both storage and creativity wise within 5 months of launch. We converted a container into our now office/gym. This was a dream come true. The goal now was to create a feeling when these shades hit your eyes no longer a product and this was the space required to make it happen.
We still operate in this converted unit today ;)
Community boom
Soon after we moved into the unit success came flying at us 100mph, from our online store growing at rapid rates to slowly seeing the community grow with it. People were collecting pairs like pokemon cards, it was mind blowing. We seen customers appearing from all over the world from the United States to Sweden. Our community started posting us at every event and making sure people knew what they were wearing and why. The movement to push out blank poor quality sunglasses and fast fashion was really gaining traction. People felt seen and heard as replies were fast and in person interactions were genuine not forced for a camera.
HUGE DJ'S
With the community boom came the DJ BOOM, out of nowhere we were being sent videos on boats in malta of Santos/Kirsty and more rocking the shadez behiund the decks. We were sat in the office in gloomy Glasgow it didnt feel real. This spiralled upward to the likes of Tiesto and Restricted soon after putting us on everyones feed.
I broke down in tears at Tiesto as this was a DJ i really wanted in the brand for my mum and dad to see and it happened so quickly.
FIRST RETAIL LOCATION
Euravya hit retail stores for the first time with a special collaboration with streetwear brand Deface, a part of the notorious Forty Clothing. Specto the founder has worked with Forty for 4 amazing years working his way from bottom to top and bringing in Euravya to be a part of the brick and mortar. LOCATED AT GLASGOW FORT.
This collaboration also included clothing which was surreal!.
PRESCRIPTION
Now the brand is doing things we could never have imagined. We launched the option of prescription on frames youd never imagine possible for ravers. We are extremely proud of this one as it was real pioneering in the scene and making a difference rather than a product.
Specto the founder is specky, so this was sick to see project come to life.
WHAT NOW?
Euravya now is close to announcing another 2 HUGE collaborations and the creativity is only beginning. Specto the founder has been working and understanding his personal shift in the brand which has seen him grow as a person and designer. New badges allowed through the limited collection sparked his mind and created his passion all over again., He is currently continuing to be a pioneer by creating processes never seen in the music scene and rarely on sunglasses ouwith the scene. His main focus is furthering the brand into a sophisticated fashion go to for all music scenes. This includes continuing to create a feeling when people put them on that they know who they are and what they are, this is where the line 'Choose Your Identity' came from.
Nothing but a global brand is acceptable now. Euravya will be the Global Signal.